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Independent NY Manufacturers Sales Rep Firm Digital Sales Group Metro Bolsters Team, Sets in Motion

Written By Paul Muto

Plainview, NY – September 20, 2022 – Independent NY-based manufacturer sales representative firm Digital Sales Group Metro -- led by principal David Silkin – today announced the hiring of Joanna Mikucki for VP of Business Development, Danika Dalton for VP of Sales, and the promotion of Josh Silkin to VP of Marketing. These new positions are representative of the firm’s expansion and strategy to help dealers grow their business.

Tapping her experience in project management in the Pro AV world, as VP of Business Development, Joanna Mikucki will focus on developing relationships with developers, builders, project managers, designers, and decorators -- providing education on how the product lines bring value to their projects -- and connecting them with sales & installation companies best suited for their jobs. Email Joanna at

“Bringing in quality jobs work for our dealers has been an initiative of mine for several years now,” says David Silkin. “We have several large-scale projects in process and anticipate additional considerable projects going forward.”

Former TruAudio Regional Sales Manager Danika Dalton has been hired for the position of VP of Sales. “Danika had been our rep for the past four years and we couldn’t have asked for a better partner,” claims David. “She very quickly became one of our dealer’s favorites and together we grew this territory double digits. Danika has become an important part of the DSG Metro family and with the blessing of our friends at TruAudio.” Email Danika at

Since the age of twelve, Josh Silkin has been learning the business from the ground-up with various roles across the rep firm and sister company DSG Distribution. Now in his twenties, and recently promoted from Merchandising Manager to VP of Marketing, Josh is leveraging this experience and college degree to apply key marketing support. This includes creating a new DSG Metro website (plus those of dealers and vendors), content for social media platforms and dealer brochures, and managing CRM.

“Josh went to state college in Oneonta, NY and still worked for us during school breaks. While I never pushed him towards making this his career, I could not be happier that he did!” proudly says David. Email Josh at

For all DSG Metro media inquiries contact Paul Muto, Muto Communications, / 516.662.5374.

About Digital Sales Group Metro: Founded in 2006 by principal David Silkin, Digital Sales Group Metro is one of the leading independent manufacturer sales representative firms in the Northeast, recognized for the highly respected brands in the audio, video, networking and integration products in the commercial and residential industries. Based on Long Island, NY, the company reaches from Virginia to the Canadian border with its core focus being Metro New York and the mid-Atlantic states. From specification to completion, DSG Metro works with a ‘hands-on’ approach to ensure its manufacturers and integrators achieve maximum performance and profit from every system.

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